Mnogi ne mogu da zamisle početak dana bez jednog od najpopularnijih pića na svijetu – kafe. A da li biste neku kafu kupili samo na osnovu ambalaže?

Dizajn ambalaže nekad je bio mjerilo kvaliteta proizvoda. Firme koje su bolje poslovale mogle su da ulože više novaca u dizajn ambalaže proizvoda. Danas to više nije tako, jer je grafički dizajn ambalaže postao svojevrsna umetnost u koju vrijedi ulagati da biste se izdvojili na tržištu. Zahvaljujući zanimljivom pakovanju privući ćete pažnju kupaca i zainteresovati ih da posegnu baš za vašim proizvodom, a ako im se dopadne postaće vam stalne mušterije.

Zbog toga u nastavku pogledajte kreativne primjere uspješnog dizajna ambalaže za kafu – možda upravo u njima pronađete pravu dozu inspiracije za neki budući projekat ili se zainteresujete da poručite dizajn ambalaže.

INSPIRATIVNI PRIMERI DIZAJNA PAKOVANJA ZA KAFU

ATWOOD BLEND

 

BIJI COFFEE COMPANY

Q
Some of the best creatives I’ve worked with have the perfect balance of pride and humility. They take pride in everything they create. That inspires belief in everyone around them. But then they balance their pride with humility. Humility keeps them open to suggestions that make their ideas better.
- by Jack Russel. Company CEO
Being challenged by increased margin pressure

This B2B company has a global footprint and is a leader in their industry, with a strong tradition of delivering machines and spare parts to their customers. Their products are sold in more than 150 countries, and the company’s net sales exceeds 11 billion €.

  • Our business model is becoming outdated, and we are losing out to our competitors.
  • We have difficulties growing and managing sales through our channel partners.
  • We have become too dependent on a few large customers or a few large orders.
  • We struggle to differentiate our products from those of our competitors and to clearly communicate the value of our products to our customers.
  • We are not sure how best to use our rebate, discount and bonus systems – or if they are delivering the desired results.

Since its inception in 2013, Unit London has strived to provide a unique and experimental platform for the world’s most distinctive emerging talent, showcasing their work to a culturally curious audience across the globe. The gallery is responsible for the rise to prominence of numerous important contemporary artists, and remains firmly committed to nurturing, championing and developing the most exciting emerging talent – regardless of their age, background, or status.