Human-like brand personalities driven by immersive content and voice interaction can seem a little esoteric. So let’s bring the topic back to earth by talking concretely about a specific industry—like Travel and Tourism. Google (in their “Think with Google” content) makes the convincing case that there are four basic yet distinct phases of the traveler journey: “Inspiration, Planning, Booking, and Experiencing.” That’s precisely where brand personality comes into play—a way to provide a fluid yet consistent, unified yet momentarily apposite brand encounter across each phase. Differentiation is no longer a question of updating a style guide or color palette or imagery, but a broader conversation about the how the brand is expressed—in every sense of the term.
Black and white sneakers
Models of the same brand can be produced in different countries, depending on where the factories are located. You can be absolutely sure, we do not have fakes.
- Composition: Polyester – 74%, Viscose – 22%, Elastane – 4%
- The size of the goods on the model: 42/44
- Model parameters: 84-61-91
- Growth of the model on the photo: 180
- Length: 88 centimeters